Blog writing to boost travel business

£30 per person

This course has been created for those who need to blog for business. As we’re travel experts (and we know that most of you are, too), this blog-writing course is focused on the travel industry, however the principles apply to blogging for all businesses.


SKU: BWBT Category:

Blogs are a brilliant way of engaging with travel customers and clients. They can offer an insight into who your company is and what your brand is about, whether they’re fun and friendly or serious and informative, about travel ideas or peace in the Middle East.

Blogs enhance your marketing strategy by bringing in new customers, pushing your website up the Google search rankings, positioning yourself in your industry, and getting information out there quickly and effectively.

So, how do you write a good blog that doesn’t have someone scrolling on after a few seconds? And how do you reach the right people?

This is what we’ll teach you on this course. There are various factors to consider before you begin and tried and tested skills which you can learn to boost your blog-writing ability.

This course has been written by Sophie Pither, a professional freelance travel writer who creates blogs for a number of businesses and articles for many prestigious publications including The Times, Condé Nast Traveller magazine, and The Telegraph.

The course will teach you how to:

  • Describe the benefits of blogging and why you should blog
  • Define your audience and identify blogs that relate to your audience
  • Decide the tone of voice and brand-personality you will use to present your product or service
  • List the tools and best practices that you can use to avoid brand-breaking errors in your written words
  • List the importance of the 5 Ws when writing a blog
  • Explain the importance of creating factual copy
  • List a number of tips to engage, inform and entice your reader
  • Describe SEO and how important keyword search is when producing a blog
  • Recognise the value of analytics to blogging and how these statistics can help you to identify the success of your blogging

To build a great social media presence we would also encourage you to complete our ‘Increase your travel enquiries using Facebook’ course, which can be accessed from the travel courses page on the Progressive Travel Training website.

Sophie Pither Profile Image

Sophie Pither – Travel writer, journalist and editor

Sophie is a professional freelance writer with a number of regular outlets for her work.

She writes travel and food articles for The Times, Condé Nast Traveller magazine, Olive magazine, The Sunday Times, the i, The Guardian and others. She also writes sponsored travel articles for The Telegraph, and for Future Publishing which produces marketing content for international and national travel brands.

As well as writing articles, Sophie ghost-writes blogs, newsletters and other marketing copy for a number of companies. These are travel businesses, hotels, tourist boards, recruitment specialists, architectural practices, interior design brands and lighting companies, among others. Sophie has also taught copy writing courses to business managers.

Her writing career began after an NCTJ (National Council for the Training of Journalists) Postgraduate Diploma in Journalism at Cardiff University. She then worked for Food and Travel Magazine and Condé Nast Traveller before beginning her freelance writing career more than 20 years ago.

She currently lives in Scotland with her family and works from home.

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