Increase your travel enquiries using Facebook


Designed for travel consultants who’ve completed our ‘How To Sell Travel And Achieve Sales Success’, this course will teach you how to build a Facebook business brand. We believe, with a little effort, it’ll take your enquiries to the next level.


SKU: ITFB Category:

As the famous saying goes, ‘to be a good fisherman you need to fish where the fish are’.

It’s estimated that 3.5 billion people are active on social media and it’s ever growing. If you’re fishing for new, repeat or referral business you can’t afford to not be on social media as your existing and future customers are probably active on these mediums.

Whether you’re a self-employed travel consultant or if you reap some of the rewards from your employer’s marketing activities, this training will be of great benefit.

This course has been co-authored by Natalia Rosa and Fi Morrison-Arnthal. Natalia is the managing director of Big Ambitions, a specialist travel marketing and content consultancy based in South Africa. She has 15 years’ experience in marketing, communications, PR and management within the travel industry and, has worked on projects in the UK, Mozambique and South Africa. Natalia was also formerly the publisher and editor of several travel trade publications in South Africa. Fi is an award-winning travel industry training and development specialist who has managed international sales and customer service teams.

Natalia and Fi have created a fantastic course that will teach you the following:

  • Explain what social media marketing is and why it’s beneficial to have your own business social media presence.
  • Create a Facebook social media business page.
  • Develop your content skills, learning how to use imaging tools and text best practices.
  • Define the best day/time to post content that’ll generate the maximum engagement rate.
  • List a number of ways to increase your business Facebook page followers.

We would also encourage you to complete our ‘blog writing to boost travel business’ course.

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Fi Morrison-Arnthal – Qualified training and development specialist within the travel industry

Fi is a qualified training and development specialist who has spent her career leading, training, coaching, developing, and recruiting within travel and hospitality.

Her career started as a junior manager with a boutique hotel chain, learning all areas of hotel operations including sales, service and management, before moving into leisure travel with Lunn Poly (TUI), first as a travel consultant, and latterly as Progression Regional Sales Manager. Winning several awards, Fi’s achievements included ‘Shop of the Year’, ‘Highest Revenue Increase of the Year’ and ‘100% Mystery Shopper Awards’.

As Co-op Travelcare’s Training and Development Manager, Fi led a team of national training officers, providing training and development to over 400 branches, call centres and business travel operations. She was responsible for winning national training awards from Travel Weekly and TTG for the design and results generated from innovative courses.

Moving to Cape Town in 2005, Fi became’s Head of Sales, Operations and Organisation Development. Growing the sales team from 16 to over 50 high performing Africa Safari Specialists, she was given the autonomy to strategically lead and manage multiple departments and functions, achieving high year-on-year profitability consistently throughout her tenure.

Returning to retail leisure travel, Fi joined Pentravel, South Africa’s largest independent retail travel chain, as its National Sales and Organisation Development Manager. Implementing people, training, sales and organisation development initiatives, policies, and procedures, she led the business to exceed all previous year profits and annual budgets.

Forming Big Ambitions in 2013, Fi helped prominent international travel businesses recruit and train travel people. Recognised as ‘the’ travel sales trainer in South Africa, she was the Mystery Shopper for South Africa’s Travel News Weekly and ETNW and chosen by South Africa’s number one Travel Industry Portal, ‘Travel Info’, to write its e-learning sales programme.

Fi returned to the UK in 2015, joining Progressive Travel Recruitment. Here, she further developed her global travel network, being relied upon and chosen by some of the world’s largest travel, hospitality, and technology brands as their preferred recruitment partner.

In 2020, Fi founded Progressive Travel Training alongside James Roberts and Tony Macdonald, her fellow directors at Progressive Travel Recruitment. Her passion for training and development, along with her knowledge of the industry, helped her to identify a gap in the market to provide soft skills training in the form of easily accessible e-learning courses created by subject matter experts who have done the jobs you do, and who know what it takes to succeed.

Fi currently lives in the Peak District with her husband, four children and rescue dog Nala.

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Natalia Rosa – Travel industry PR, marketing and communications specialist

Natalia is the Managing Director of Big Ambitions, a specialist Cape Town-based travel marketing and content consultancy which assists travel and tourism organisations and destinations to connect with their customers and target markets.

Exceptionally well connected within the tourism and travel sectors in South Africa, Natalia has marketing, PR and management experience, has worked on projects in the UK, Mozambique and South Africa and has extensive travel and tourism industry knowledge and first-hand experience of retail travel, wholesale travel, destination marketing, inbound tourism and outbound tourism, and leisure and corporate travel.

Natalia has completed an online marketing diploma with University of Stellenbosch, Honours in Journalism and Media Studies at the University of Witwatersrand and Masters in Publishing with specialisation in online publishing field at the Robert Gordon University in Aberdeen. She was also formerly the publisher and editor of several travel trade publications in South Africa.

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Storm Robertson – Social media specialist

Storm kickstarted his career in travel in 2013, as a travel advisor with Pentravel, the number one travel company in South Africa. Becoming an assistant manager, and later progressing to regional training manager, it was in training he flourished, and Storm learnt many different aspects of what goes on behind the scenes of a travel operation, and how much effort it takes to make a company, and its people, successful.

In 2018, Storm and his husband moved to England for six months. Once back in South Africa, he resumed his career with Pentravel, before joining Progressive Travel Recruitment, our sister company, in 2020. At Progressive, he’s responsible for both brands’ social media presence, and brings with him a solid background within training and development.

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