Introduction to travel

£50 per person

If your students or new travel industry starters are overwhelmed about working in a tour operator or travel agency, then this course will remove those nerves. Covering industry jargon, holiday and airline types and so much more this course gives them wings to fly.


SKU: ITT Category:

The author of this course, Fi Morrison-Arnthal, started her career in travel over 30 years ago, and in that time has been a top seller of travel. She has recruited, trained and managed travel teams internationally, to huge year-on-year success.

Fi has always been passionate about providing opportunities to people outside of the industry, knowing that many have amazing, transferable skills. Her wealth of experience has identified there are a number of areas that diploma and degrees just don’t teach tourism students. When armed with a great foundation of understanding about the various elements of travel, both groups of newbies are able to fast-track through inductions and achieve more, much quicker.

By the end of this course, you’ll be able to:

  • Tell the story of travel from its birth to the modern day
  • Describe the difference between business and leisure travel and explain why MICE fits into neither of these two categories
  • List the various technologies used by business, leisure and MICE travel businesses
  • Name the various holiday types, from traditional to new and emerging travel trends
  • Explain the difference between a package holiday created by a tour operator and a dynamic package created by a travel consultant
  • Describe ways in which to obtain great prices for accommodation and air fares in order to create a competitively priced holiday
  • List the difference between airline types and business models
  • Describe the difference between air fare types
  • Explain the various flight seats and which ones will suit your traveller
  • Define the difference between airport and airline codes, and where to find them
  • Match the cruise ship to the traveller
  • Understand how to read a cruise ship deck plan, identifying which stateroom (cabin) would be suitable for your cruise client
  • Explain the difference between ski, snow boarding and après ski
  • Translate snow resort terminology including piste maps and transport to the slopes
  • Decipher the various travel jargons
  • Recognise the importance of continually developing your product and destination knowledge alongside soft skills

Fiona Morrison-Arnthal Profile Image

Fi Morrison-Arnthal – Qualified training and development specialist within the travel industry

Fi is a qualified training and development specialist who has spent her career leading, training, coaching, developing, and recruiting within travel and hospitality.

Her career started as a junior manager with a boutique hotel chain, learning all areas of hotel operations including sales, service and management, before moving into leisure travel with Lunn Poly (TUI), first as a travel consultant, and latterly as Progression Regional Sales Manager. Winning several awards, Fi’s achievements included ‘Shop of the Year’, ‘Highest Revenue Increase of the Year’ and ‘100% Mystery Shopper Awards’.

As Co-op Travelcare’s Training and Development Manager, Fi led a team of national training officers, providing training and development to over 400 branches, call centres and business travel operations. She was responsible for winning national training awards from Travel Weekly and TTG for the design and results generated from innovative courses.

Moving to Cape Town in 2005, Fi became’s Head of Sales, Operations and Organisation Development. Growing the sales team from 16 to over 50 high performing Africa Safari Specialists, she was given the autonomy to strategically lead and manage multiple departments and functions, achieving high year-on-year profitability consistently throughout her tenure.

Returning to retail leisure travel, Fi joined Pentravel, South Africa’s largest independent retail travel chain, as its National Sales and Organisation Development Manager. Implementing people, training, sales and organisation development initiatives, policies, and procedures, she led the business to exceed all previous year profits and annual budgets.

Forming Big Ambitions in 2013, Fi helped prominent international travel businesses recruit and train travel people. Recognised as ‘the’ travel sales trainer in South Africa, she was the Mystery Shopper for South Africa’s Travel News Weekly and ETNW and chosen by South Africa’s number one Travel Industry Portal, ‘Travel Info’, to write its e-learning sales programme.

Fi returned to the UK in 2015, joining Progressive Travel Recruitment. Here, she further developed her global travel network, being relied upon and chosen by some of the world’s largest travel, hospitality, and technology brands as their preferred recruitment partner.

In 2020, Fi founded Progressive Travel Training alongside James Roberts and Tony Macdonald, her fellow directors at Progressive Travel Recruitment. Her passion for training and development, along with her knowledge of the industry, helped her to identify a gap in the market to provide soft skills training in the form of easily accessible e-learning courses created by subject matter experts who have done the jobs you do, and who know what it takes to succeed.

Fi currently lives in the Peak District with her husband, four children and rescue dog Nala.

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